A booth that couldn't scale attention
Multiple demo stations, thousands of visitors per day, most walked past without a conversation.
GE Healthcare
Reinventing the conference floor as a real-time engine.
A static trade-show booth at RSNA, rebuilt as a synchronized, multi-device engagement system. Every visit personalized, capturing intent live, and handing qualified leads to sales the moment they formed.
~0%engaged visitors converted to qualified leads
0M+user interactions served across deployments
40synchronized device surfaces on the floor
0.00%gateway uptime through peak show hours
The challenge
A static booth doesn’t scale.
RSNA is the largest radiology event in the world. GE needed its presence to do more than look good. It had to work the floor at the scale of the crowd.
No signal off the floor
Badge scans told sales who attended the event, not who visited the booth and not what they cared about. Intent evaporated by the time leads were followed up.
Zero tolerance for downtime
The system had to run unattended through peak show hours on conference-grade networking, with no second chances on a four-day event.
The system we built
One synchronized booth
We treated the booth like a distributed system, not a kiosk. Every touch station & wall display share one live state through a real-time gateway. The experience reacts to each visitor as they move through the booth.
Device capture into session identity per visitor
Real-time fan-out to floor displays and control room
CRM integration & interest breakdown, tracked live on the floor
Handoff to sales in real-time
Outcomes
Attention, turned into a pipeline.
engaged → qualified
synchronized devices
The booth stopped being a backdrop. It became the instrument the team used to read the room and act on it live.
engagement outcome, RSNA deployment
Roughly half of engaged visitors converted into qualified leads, each one arriving with the context of what they actually explored.
Stack
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